Yet—often
in error, never in doubt—the golem never forsook the arrogant delusion that
they could predict and manipulate the consumption of the masses; and, no matter
how wrong their own balance sheets proved them to be, the unseen bureaucracy
seemed not to question this delusion. Those who bore the title of publisher or
editor or both, who once had stood above the golem, were now pressed to serve
them. Every book that they wanted to acquire and publish now had to be slutted
to fit the paradigm of the golem’s delusion. It had to be presented as a
product whose nature was of a tried and true formula of current marketability.
It might be labelled “daring,” in the manner that detergents and oral-hygiene
products may be labelled “new and improved” or even “revolutionary,” but, like
those detergents and oral-hygiene products, regardless of label, it must be
consumer-safe, with tested and approved artificial fragrances and colors. It
may be “shocking,” “brutally honest,” “outrageous,” “wild,” or “nightmarish,”
as these have become the acceptable flavors of mediocrity; but, while being
“shocking,” “brutally honest,” “outrageous,” “wild,” or “nightmarish,” it must
never be offensive or aberrant, nor must it venture in any way beyond the pale
of the petting zoo of the accepted.

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