"We just decided to go as wild as we could"

epub or mobi, with thanks to the original sharer

“I had a very serious talk with Jerry about his image. We went to the restaurant next door to the studio and sat down in a booth. Jerry had one of his pickers with him. He always had someone with him. You could rarely get him one-on-one. I told him what I thought we should do, in as much detail as I thought he could absorb in one sitting. I wanted to get him out of typical rock ’n’ roll regalia. Ivy League was in. I wanted him to get a crewcut. I wanted to hold a press conference where Jerry would announce that he was somewhat remorseful. He would take on an adult image. We discussed it for over an hour. Jerry was very polite and listened. He would nod every once in a while, but he kept looking at his watch. Finally, he shook it like it wasn’t working and he looked at his buddy across the table and said, ‘What time is it?’ The guy said, ‘It’s five before one.’ Jerry said, ‘Oh! The double feature at the Strand starts in five minutes. It’s Return of the Werewolf and The Bride of Frankenstein Meets Godzilla. Then he jumped up and left the table. That was the last time we discussed Jerry’s image.”